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Project Brief: Automated New Product Development Workflow

Reduce To-Market Times & Streamline Workflows

This large beverage company needed to automate its product approval process. Each new product request from customers via the account manager required no less than seven departments prior to approval.

Company Profile

World’s leading supplier of private label beverages.

The Problem

  • Missing market opportunities – too slow to coordinate and approve customers’ new product requests
  • Poor inter-department coordination causing missed customer expectations
  • Geographically dispersed corporation and remote workforce
  • E-mail, phone, and fax ineffective communication mechanisms for this information

The Solution

  • Reengineer New Product Development processes based on automated workflows and integrated content management
  • Implement web-based project approval workflow
  • Provide sophisticated data validation
  • Automate review and notification
  • Establish management status tracking dashboard

The Benefit

Reduced approval time by 30%; provided key forecasting insight.


Support your existing enterprise applications and retire legacy programs.


Synchronize your content revision and reconciliation with single system.


Improve compliance and decision support for your technical operations.


Systematically reduce costs, improve productivity and increase compliance.

“Flatirons automated many manual processes to deliver streamlined workflows that have improved our ability to conduct business.”

– Client Testimonial

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